The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

Market development funds (MDF) are a resource that a vendor grants to its indirect sales channel partners to help the channel with sales and marketing programs. The fund may be monetary or ...

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover, B2B marketers should be thinking about how ...

Blackmores Group has announced its newly launched marketing development program, Blackmores Vitality Brand Masters, has received Endorsement from the Australian Marketing Institute (AMI). Blackmores ...